statement
SALAL MOON RINALDO DESIGN is the freelance graphic design business of printmaker and designer Salal Moon Rinaldo. With over a decade of experience producing professional publications and web sites, SMRD specializes in promotional collateral, print advertising, direct mail pieces, web banners, and website design for arts organizations, businesses and individuals.
contact
831.239.7973
moon@salalmoondesign.com
selected experience
CABRILLO FESTIVAL OF CONTEMPORARY MUSIC
Santa Cruz, California
• 2008, 2009, 2010, 2012, and 2013 Program Magazine, full color mail pieces, posters, website image banners, and other marketing collateral
SANTA CRUZ COUNTY SYMPHONY
• 2011 Complete website redesign
UCSC ARTS & LECTURES PERFORMING ARTS PROGRAM
Graphic Designer / Marketing and Publicity Coordinator
University of California, Santa Cruz
October 1999–August 2006
• Arts & Lectures web site: annually design, provide content for, and maintain web site, including downloadable media resources, season event calendar, donor information, subscription information, ticketing and venue information, and visiting artist resources.
• Arts & Lectures Season Brochure: design and provide copy for 40+ page full color booklet, issued once annually
• Arts & Ideas Magazine: art director and co-designer (35+ pages; issued 2-3 times per season)
• Design, provide copy for, and distribute:
Press releases, PSAs, press packets, posters, fliers, post cards, event programs, weekly display ads, and donor brochures
• Create and maintain a consistent and professional presentation throughout all printed and electronic materials
MARY PORTER SESNON ART GALLERY
Assistant Director / Graphic Designer
University of California, Santa Cruz
March 1998–June 1998 & October 1995–December 1996
• Designed all invitations, announcements, posters, fliers, and catalogs
EDUCATION
University of California, Santa Cruz
• B.A. in Art with an emphasis in Printmaking, 1994
Received 1994 Irwin Scholarship for Excellence in the Arts
Il Bisonte International School of Graphic Arts, Florence, Italy
• Certificate of Professional Qualification to teach printmaking
in Tuscany from the Provincial Administration of Tuscany, 1993